Vicky wrote a blog for two maybe three years, then stopped as she felt she was just doing it because she committed to it, rather than enjoyed it.

I wrote a weekly email newsletter, that went to 300 or so people, about photography, and what I was up too. I then stopped.

When we started the others, we had a goal to support. I was attempting to build an audience to share my photographs with, and the end goal was to sell prints and quit my job.

This time it’s different though. We’re writing only for ourselves, to collect thoughts, refine them, understand what we’re actually doing, and why. You dear reader, a by product.

We could of course not publish a thing, but that would remove one key aspect: putting things on paper, and putting them out there, in public, as a commitment to ourselves.

It isn’t to say we don’t want you to get something from our writings, of course we do, we want to pass on useful things, and most of all provoke you to think. But that is, and will remain secondary.

This though, will benefit you, because by committing to ourselves, we have infinite material to share.

In answer to the letter which you wrote me while travelling, – a letter as long as the journey itself, – I shall reply later. I ought to go into retirement, and consider what sort of advice I should give you. For you yourself, who consult me, also reflected for a long time whether to do so; how much more, then, should I myself reflect, since more deliberation is necessary in settling than in propounding a problem! And this is particularly true when one thing is advantageous to you and another to me. Am I speaking again in the guise of an Epicurean? But the fact is, the same thing is advantageous to me which is advantageous to you; for I am not your friend unless whatever is at issue concerning you is my concern also. Friendship produces between us a partnership in all our interests. There is no such thing as good or bad fortune for the individual; we live in common. And no one can live happily who has regard to himself alone and transforms everything into a question of his own utility; you must live for your neighbour, if you would live for yourself. This fellowship, maintained with scrupulous care, which makes us mingle as men with our fellow-men and holds that the human race have certain rights in common, is also of great help in cherishing the more intimate fellowship which is based on friendship, concerning which I began to speak above. For he that has much in common with a fellow-man will have all things in common with a friend.

And on this point, my excellent Lucilius, I should like to have those subtle dialecticians of yours advise me how I ought to help a friend, or how a fellow man, rather than tell me in how many ways the word “friend” is used, and how many meanings the word “man” possesses. Lo, Wisdom and Folly are taking opposite sides. Which shall I join? Which party would you have me follow? On that side, “man” is the equivalent of “friend”; on the other side, “friend” is not the equivalent of “man.” The one wants a friend for his own advantage; the other wants to make himself an advantage to his friend. What you have to offer me is nothing but distortion of words and splitting of syllables. 5. It is clear that unless I can devise some very tricky premisses and by false deductions tack on to them a fallacy which springs from the truth, I shall not be able to distinguish between what is desirable and what is to be avoided! I am ashamed! Old men as we are, dealing with a problem so serious, we make play of it!

Seneca, Letters from a Stoic